New Age Promotions is a leading, award winning Australian provider of creative promotional product campaigns and solutions. In collaboration with our clients we create effective brand promotions that activate brands and allow consumers to interact with brands on a physical level. Below is a selection of case studies outlining some of our work, including some of our award winning campaigns.
Winner of the 2020 APPA Award for Promotional Product Innovation and Design. The Pronto Software Terrariums are a truly unique and stunning executive gift used as the centrepiece at The CEO Institute Summit 2020. They were aimed at reinforcing the event keynote GROW. Find out how this multi-award winning campaign came together.
When the Carlton Traders Association turned to us to assist them in promoting their social responsibility we partnered up and created a campaign that also directly impacted and reduced waste in the Carlton area. Not only did the product encourage people to reuse their coffee cups it also incentivised consumers to spend in their local stores. Artwork was designed by local Carlton artist Sara Sidari which incorporates the best the area has on offer including historical landmarks, food and coffee!
An in store brand activation that enables kids to be themselves, get creative and at the same time define their own style. These cubes were part of a large interactive wall in retail stores that allowed kids to interact with the brand on a physical level. The campaign is award winning, taking out a category at the 2020 APPA awards.
Together with the City of Melbourne, Carlton INC organised the Carlton Christmas Cinema event connecting business with people for the holiday season. This was an outdoor event held over four consecutive weeks in the iconic Argyle Square park on Lygon St. The ultimate goal of this promotion was to bring the community together at Christmas time, whilst also increasing the foot traffic amongst the already-bustling Lygon St. This boosted spending potential while creating a fun, light-hearted event along with further exposure to the traders in the area.
We were commissioned to design a merchandise piece that would effectively market the event online, engage the attendees in a fun way and be suitable for the nature of the event.
Our client Ozfish approached us to create a standout giveaway that would work as an educational and practical piece for anglers and its use would reinforce their organisational values and goals.
This item was to be used by Ozfish to directly incentivise new memberships. Read on to find out how it worked from concept through to fulfilment.
Our client Carlton INC is the traders association for Carlton VIC 3053. The association works directly for the traders in the Carlton community and partners alongside the City of Melbourne to showcase and support all the great aspects of Carlton, including food and drink, shopping, business services and entertainment.
After a difficult 2020/21 for traders in the area (majority of who are retail, cafes and restaurants) Carlton INC reached out to us to create and develop a marketing campaign to help get traders back working to pre-pandemic levels, attract foot traffic to the area quickly and incentivise these people to spend more in store.
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